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Project Details
Imagem brand evolution
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Brief
To evolve the current identity to create a brand that builds a cohesive image across all of the sub-brands.
Solution
A new hierarchy was adopted bringing the sub-brands closer to the lead brand. The mark was simplified, replacing the gradient with a solid darker purple along with the addition of using a bespoke typeface. The highlight was moved to act as a dot over the ‘I’. The relationship between the highlight and the brand name is retained in the identities for the the sub-brands, with the respective names flow underneath the brand name. |
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